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The consumer viewpoint

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About This Book

A consumer-testing institute presents observations from years of testing and feedback about household appliances, arguing that manufacturers must design for varied and intermittent home use, avoid piecemeal compromises, and ensure uniformity and rust-resistant details down to the smallest parts. The analysis stresses the value of realistic dealer demonstrations that reflect everyday performance, the need for factory inspection and proper measurement of operating characteristics, and the lasting negative effect on purchaser trust when initial products fail despite later service efforts.

About the Author

Bentley, Mildred Maddocks portrait

Mildred Maddocks Bentley

Mildred Maddocks Bentley was an American author known for her contributions to literature on consumer issues. Her notable work, "The Consumer Viewpoint," explores the perspectives and needs of consumers in a rapidly changing market. Bentley's writing reflects her keen observations and insights into consumer behavior, making her a relevant voice in discussions about economic and social trends. Through her work, she aimed to empower consumers by providing them with the knowledge and tools necessary to navigate the complexities of the marketplace.

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