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It pays to advertise

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About This Book

A three-act farce that follows the complications when an affluent manufacturer's household and the firm's office collide over marketing and inheritance. Misunderstandings, multilingual visitors, secretaries and ambitious suitors fuel a satirical campaign in which publicity and advertising are used as tactical tools to revive a struggling product and outwit rivals. The play trades on theatrical misunderstandings, impersonations, and calculated press strategies, exploring the comic power of publicity and the gap between old-fashioned reluctance and modern business promotion. Scenes alternate between an imposing domestic library and a bustling company office, balancing social comedy with pointed commentary about commercial persuasion.

About the Author

Megrue, Roi Cooper portrait

Roi Cooper Megrue

Roi Cooper Megrue was an American author and playwright, best known for his contributions to early 20th-century literature. His notable work, "It Pays to Advertise," reflects the burgeoning advertising industry of his time and explores themes of commerce and human ambition. Megrue's writing often combines wit and social commentary, making his works both entertaining and thought-provoking. While he may not be as widely recognized today, his insights into the advertising world provide a fascinating glimpse into the cultural landscape of his era.

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