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Title: The History of Signboards, from the Earliest times to the Present Day

Author: Jacob Larwood

John Camden Hotten

Release date: March 28, 2014 [eBook #45249]
Most recently updated: October 24, 2024

Language: English

Credits: Produced by Chris Curnow, Harry Lamé and the Online
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*** START OF THE PROJECT GUTENBERG EBOOK THE HISTORY OF SIGNBOARDS, FROM THE EARLIEST TIMES TO THE PRESENT DAY ***

Please see the Transcriber’s Notes at the end of this text.

Drawn by Experience

Engraved by Sorrow

a Man Loaded with Mischief, or Matrimony.
A Monkey, a Magpie, and Wife; Is the true Emblem of Strife.

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THE
HISTORY OF SIGNBOARDS
From the Earliest Times to the Present Day

BY JACOB LARWOOD AND
JOHN CAMDEN HOTTEN

“He would name you all the signs as he went along”

BEN JONSON’S BARTHOLOMEW FAIR

“Oppida dum peragras peragranda poemata spectes”

DRUNKEN BARNABY’S TRAVELS

Cock and Bottle

TWELFTH IMPRESSION
WITH ONE HUNDRED ILLUSTRATIONS BY J. LARWOOD

LONDON
CHATTO & WINDUS
1908


To
Thomas Wright, Esq., M.A., F.S.A.,
the Accomplished Interpreter of English Popular Antiquities,
this

Little Volume is Dedicated
by
THE AUTHORS
.


PREFACE.

The field of history is a wide one, and when the beaten tracks have been well traversed, there will yet remain some of the lesser paths to explore. The following attempt at a “History of Signboards” may be deemed the result of an exploration in one of these by-ways.

Although from the days of Addison’s Spectator down to the present time many short articles have been written upon house-signs, nothing like a general inquiry into the subject has, as yet, been published in this country. The extraordinary number of examples and the numerous absurd combinations afforded such a mass of entangled material as doubtless deterred writers from proceeding beyond an occasional article in a magazine, or a chapter in a book,—when only the more famous signs would be cited as instances of popular humour or local renown. How best to classify and treat the thousands of single and double signs was the chief difficulty in compiling the present work. That it will in every respect satisfy the reader is more than is expected—indeed much more than could be hoped for under the best of circumstances.

In these modern days, the signboard is a very unimportant object: it was not always so. At a time when but few persons could read and write, house-signs were indispensable in city life. As education spread they were less needed; and when in the last century, the system of numbering houses was introduced, and every thoroughfare had its name painted at the beginning and end, they were no longer a positive necessity—their original value was gone, and they lingered on, not by reason of their usefulness, but as instances of the decorative humour of our ancestors, or as advertisements of established reputation and business success. For the names of many of our streets we are indebted to the sign of the old inn or public-house, which frequently was the first building in the street—commonly enough suggesting its erection, or at least a few houses by way of commencement. The huge “London Directory” contains the names of hundreds of streets in the metropolis which derived their titles from taverns or public-houses in the immediate neighbourhood. As material for the etymology of the names of persons and places, the various old signs may be studied with advantage. In many other ways the historic importance of house-signs could be shown.

Something like a classification of our subject was found absolutely necessary at the outset, although from the indefinite nature of many signs the divisions “Historic,” “Heraldic,” “Animal,” &c.—under which the various examples have been arranged—must be regarded as purely arbitrary, for in many instances it would be impossible to say whether such and such a sign should be included under the one head or under the other. The explanations offered as to origin and meaning are based rather upon conjecture and speculation than upon fact—as only in very rare instances reliable data could be produced to bear them out. Compound signs but increase the difficulty of explanation: if the road was uncertain before, almost all traces of a pathway are destroyed here. When, therefore, a solution is offered, it must be considered only as a suggestion of the possible meaning. As a rule, and unless the symbols be very obvious, the reader would do well to consider the majority of compound signs as quarterings or combinations of others, without any hidden signification. A double signboard has its parallel in commerce, where for a common advantage, two merchants will unite their interests under a double name; but as in the one case so in the other, no rule besides the immediate interests of those concerned can be laid down for such combinations.

A great many signs, both single and compound, have been omitted. To have included all, together with such particulars of their history as could be obtained, would have required at least half-a-dozen folio volumes. However, but few signs of any importance are known to have been omitted, and care has been taken to give fair samples of the numerous varieties of the compound sign. As the work progressed a large quantity of material accumulated for which no space could be found, such as “A proposal to the House of Commons for raising above half a million of money per annum, with a great ease to the subject, by a TAX upon SIGNS, London, 1695,” a very curious tract; a political jeu-d’esprit from the Harleian MSS., (5953,) entitled “The Civill Warres of the Citie,” a lengthy document prepared for a journal in the reign of William of Orange by one “E. I.,” and giving the names and whereabouts of the principal London signs at that time. Acts of Parliament for the removal or limitation of signs; and various religious pamphlets upon the subject, such as “Helps for Spiritual Meditation, earnestly Recommended to the Perusal of all those who desire to have their Hearts much with God,” a chap-book of the time of Wesley and Whitfield, in which the existing “Signs of London are Spiritualized, with an Intent, that when a person walks along the Street, instead of having their Mind fill’d with Vanity, and their Thoughts amus’d with the trifling Things that continually present themselves, they may be able to Think of something Profitable.”

Anecdotes and historical facts have been introduced with a double view; first, as authentic proofs of the existence and age of the sign; secondly, in the hope that they may afford variety and entertainment. They will call up many a picture of the olden time; many a trait of bygone manners and customs—old shops and residents, old modes of transacting business, in short, much that is now extinct and obsolete. There is a peculiar pleasure in pondering over these old houses, and picturing them to ourselves as again inhabited by the busy tenants of former years; in meeting the great names of history in the hours of relaxation, in calling up the scenes which must have been often witnessed in the haunt of the pleasure-seeker,—the tavern with its noisy company, the coffee-house with its politicians and smart beaux; and, on the other hand, the quiet, unpretending shop of the ancient bookseller filled with the monuments of departed minds. Such scraps of history may help to picture this old London as it appeared during the last three centuries. For the contemplative mind there is some charm even in getting at the names and occupations of the former inmates of the houses now only remembered by their signs; in tracing, by means of these house decorations, their modes of thought or their ideas of humour, and in rescuing from oblivion a few little anecdotes and minor facts of history connected with the house before which those signs swung in the air.

It is a pity that such a task as the following was not undertaken many years ago; it would have been much better accomplished then than now. London is so rapidly changing its aspect, that ten years hence many of the particulars here gathered could no longer be collected. Already, during the printing of this work, three old houses famous for their signs have been doomed to destruction—the Mitre in Fleet Street, the Tabard in Southwark, (where Chaucer’s pilgrims lay,) and Don Saltero’s house in Cheyne Walk, Chelsea. The best existing specimens of old signboards may be seen in our cathedral towns. Antiquaries cling to these places, and the inhabitants themselves are generally animated by a strong conservative feeling. In London an entire street might be removed with far less of public discussion than would attend the taking down of an old decayed sign in one of these provincial cities. Does the reader remember an article in Punch, about two years ago, entitled “Asses in Canterbury?” It was in ridicule of the Canterbury Commissioners of Pavement, who had held grave deliberations on the well-known sign of Sir John Falstaff, hanging from the front of the hotel of that name,—a house which has been open for public entertainment these three hundred years. The knight with sword and buckler (from “Henry the Fourth,”) was suspended from some ornamental iron-work, far above the pavement, in the open thoroughfare leading to the famous Westgate, and formed one of the most noticeable objects in this part of Canterbury. In 1787, when the general order was issued for the removal of all the signs in the city—many of them obstructed the thoroughfares—this was looked upon with so much veneration that it was allowed to remain until 1863, when for no apparent reason it was sentenced to destruction. However, it was only with the greatest difficulty that men could be found to pull it down, and then several cans of beer had first to be distributed amongst them as an incentive to action—in so great veneration was the old sign held even by the lower orders of the place. Eight pounds were paid for this destruction, which, for fear of a riot, was effected at three in the morning, “amid the groans and hisses of the assembled multitude,” says a local paper. Previous to the demolition the greatest excitement had existed in the place; the newspapers were filled with articles; a petition with 400 signatures—including an M.P., the prebends, minor canons, and clergy of the cathedral—prayed the local “commissioners” that the sign might be spared; and the whole community was in an uproar. No sooner was the old portrait of Sir John removed than another was put up; but this representing the knight as seated, and with a can of ale by his side, however much it may suit the modern publican’s notion of military ardour, does not please the owner of the property, and a fac-simile of the time-honoured original is in course of preparation.

Concerning the internal arrangement of the following work, a few explanations seem necessary.

Where a street is mentioned without the town being specified, it in all cases refers to a London thoroughfare.

The trades tokens so frequently referred to, it will be scarcely necessary to state, were the brass farthings issued by shop or tavern keepers, and generally adorned with a representation of the sign of the house. Nearly all the tokens alluded to belong to the latter part of the seventeenth century, mostly to the reign of Charles II.

As the work has been two years in the press, the passing events mentioned in the earlier sheets refer to the year 1864.

In a few instances it was found impossible to ascertain whether certain signs spoken of as existing really do exist, or whether those mentioned as things of the past are in reality so. The wide distances at which they are situated prevented personal examination in every case, and local histories fail to give such small particulars.

The rude unattractive woodcuts inserted in the work are in most instances fac-similes, which have been chosen as genuine examples of the style in which the various old signs were represented. The blame of the coarse and primitive execution, therefore, rests entirely with the ancient artist, whether sign painter or engraver.

Translations of the various quotations from foreign languages have been added for the following reasons:—It was necessary to translate the numerous quotations from the Dutch signboards; Latin was Englished for the benefit of the ladies, and Italian and French extracts were Anglicised to correspond with rest.

Errors, both of fact and opinion, may doubtless be discovered in the book. If, however, the compilers have erred in a statement or an explanation, they do not wish to remain in the dark, and any light thrown upon a doubtful passage will be acknowledged by them with thanks. Numerous local signs—famous in their own neighbourhood—will have been omitted, (generally, however, for the reasons mentioned on a preceding page,) whilst many curious anecdotes and particulars concerning their history may be within the knowledge of provincial readers. For any information of this kind the compilers will be much obliged; and should their work ever pass to a second edition, they hope to avail themselves of such friendly contributions.

London, June 1866.


CONTENTS.

PAGE
CHAPTER I.
GENERAL SURVEY OF SIGNBOARD HISTORY, 1
CHAPTER II.
HISTORIC AND COMMEMORATIVE SIGNS, 45
CHAPTER III.
HERALDIC AND EMBLEMATIC SIGNS, 101
CHAPTER IV.
SIGNS OF ANIMALS AND MONSTERS, 150
CHAPTER V.
BIRDS AND FOWLS, 199
CHAPTER VI.
FISHES AND INSECTS, 225
CHAPTER VII.
FLOWERS, TREES, HERBS, ETC., 233
CHAPTER VIII.
BIBLICAL AND RELIGIOUS SIGNS, 253
CHAPTER IX.
SAINTS, MARTYRS, ETC., 279
CHAPTER X.
DIGNITIES, TRADES, AND PROFESSIONS, 305
CHAPTER XI.
THE HOUSE AND THE TABLE, 375
CHAPTER XII.
DRESS; PLAIN AND ORNAMENTAL, 399
CHAPTER XIII.
GEOGRAPHY AND TOPOGRAPHY, 414
CHAPTER XIV.
HUMOROUS AND COMIC, 437
CHAPTER XV.
PUNS AND REBUSES, 469
CHAPTER XVI.
MISCELLANEOUS SIGNS, 476
APPENDIX.
BONNELL THORNTON’S SIGNBOARD EXHIBITION, 512
INDEX OF ALL THE SIGNS MENTIONED IN THE WORK, 527

PLATE I.
BAKER.
(Pompeii, A.D. 70.)
DAIRY.
(Pompeii, A.D. 70.)
SHOEMAKER.
(Herculaneum.)
WINE MERCHANT.
(Pompeii, A.D. 70.)
TWO JOLLY BREWERS.
(Banks’s Bills, 1770.)

CHAPTER I.
GENERAL SURVEY OF SIGNBOARD HISTORY.

In the cities of the East all trades are confined to certain streets, or to certain rows in the various bazars and wekalehs. Jewellers, silk-embroiderers, pipe-dealers, traders in drugs,—each of these classes has its own quarter, where, in little open shops, the merchants sit enthroned upon a kind of low counter, enjoying their pipes and their coffee with the otium cum dignitate characteristic of the Mussulman. The purchaser knows the row to go to; sees at a glance what each shop contains; and, if he be an habitué, will know the face of each particular shopkeeper, so that under these circumstances, signboards would be of no use.

With the ancient Egyptians it was much the same. As a rule, no picture or description affixed to the shop announced the trade of the owner; the goods exposed for sale were thought sufficient to attract attention. Occasionally, however, there were inscriptions denoting the trade, with the emblem which indicated it;[1] whence we may assume that this ancient nation was the first to appreciate the benefit that might be derived from signboards.

What we know of the Greek signs is very meagre and indefinite. Aristophanes, Lucian, and other writers, make frequent allusions, which seem to prove that signboards were in use with the Greeks. Thus Aristotle says: ὡσπερ επι των καπηλιων γραφομενοι, μικροι μεν εισι, φαινονται δε εχοντες πλατη και βαθη.[2] And Athenæus: εν προτεροις θηκη διδασκαλιην.[3] But what their signs were, and whether carved, painted, or the natural object, is entirely unknown.

With the Romans only we begin to have distinct data. In the Eternal City, some streets, as in our mediæval towns, derived their names from signs. Such, for instance, was the vicus Ursi Pileati, (the street of “The Bear with the Hat on,”) in the Esquiliæ. The nature of their signs, also, is well known. The Bush, their tavern-sign, gave rise to the proverb, “Vino vendibili suspensa hedera non opus est;” and hence we derive our sign of the Bush, and our proverb, “Good Wine needs no Bush.” An ansa, or handle of a pitcher, was the sign of their post-houses, (stathmoi or allagæ,) and hence these establishments were afterwards denominated ansæ.[4] That they also had painted signs, or exterior decorations which served their purpose, is clearly evident from various authors:—

“Quum victi Mures Mustelarum exercitu
(Historia quorum in tabernis pingitur.)”[5]

Phædrus, lib. iv. fab. vi.

These Roman street pictures were occasionally no mean works of art, as we may learn from a passage in Horace:—

“Contento poplite miror
Proelia, rubrico picta aut carbone; velut si
Re vera pugnent, feriant vitentque moventes
Arma viri.”[6]

Cicero also is supposed by some scholars to allude to a sign when he says:—

“Jam ostendamcujus modi sis: quum ille ‘ostende quæso’ demonstravi digito pictum Gallum in Mariano scuto Cimbrico, sub Novis, distortum ejectâ linguâ, buccis fluentibus, risus est commotus.”[7]

Pliny, after saying that Lucius Mummius was the first in Rome who affixed a picture to the outside of a house, continues:—

“Deinde video et in foro positas vulgo. Hinc enim Crassi oratoris lepos, [here follows the anecdote of the Cock of Marius the Cimberian] . . . In foro fuit et illa pastoris senis cum baculo, de qua Teutonorum legatus respondit, interrogatus quanti eum æstimaret, sibi donari nolle talem vivum verumque.”[8]

Fabius also, according to some, relates the story of the cock, and his explanation is cited:—“Taberna autem erant circa Forum, ac scutum illud signi gratia positum.”[9]

But we can judge even better from an inspection of the Roman signs themselves, as they have come down to us amongst the ruins of Herculaneum and Pompeii. A few were painted; but, as a rule, they appear to have been made of stone, or terra-cotta relievo, and let into the pilasters at the side of the open shop-fronts. Thus there have been found a goat, the sign of a dairy; a mule driving a mill, the sign of a baker, (plate 1.) At the door of a schoolmaster was the not very tempting sign of a boy receiving a good birching. Very similar to our Two Jolly Brewers, carrying a tun slung on a long pole, a Pompeian public-house keeper had two slaves represented above his door, carrying an amphora; and another wine-merchant had a painting of Bacchus pressing a bunch of grapes. At a perfumer’s shop, in the street of Mercury, were represented various items of that profession—viz., four men carrying a box with vases of perfume, men occupied in laying out and perfuming a corpse, &c. There was also a sign similar to the one mentioned by Horace, the Two Gladiators, under which, in the usual Pompeian cacography, was the following imprecation:—Abiat Venerem Pompeiianama iradam qui hoc læserit, i.e., Habeat Venerem Pompeianam iratam, &c. Besides these there were the signs of the Anchor, the Ship, (perhaps a ship-chandler’s,) a sort of a Cross, the Chequers, the Phallus on a baker’s shop, with the words, Hic habitat felicitas; whilst in Herculaneum there was a very cleverly painted Amorino, or Cupid, carrying a pair of ladies’ shoes, one on his head and the other in his hand.

It is also probable that, at a later period at all events, the various artificers of Rome had their tools as the sign of their house, to indicate their profession. We find that they sculptured them on their tombs in the catacombs, and may safely conclude that they would do the same on their houses in the land of the living. Thus on the tomb of Diogenes, the grave-digger, there is a pick-axe and a lamp; Bauto and Maxima have the tools of carpenters, a saw, an adze, and a chisel; Veneria, a tire-woman, has a mirror and a comb:—then there are others who have wool-combers’ implements; a physician, who has a cupping-glass; a poulterer, a case of poultry; a surveyor, a measuring rule; a baker, a bushel, a millstone, and ears of corn; in fact, almost every trade had its symbolic implements. Even that cockney custom of punning on the name, so common on signboards, finds its precedent in those mansions of the dead. Owing to this fancy, the grave of Dracontius bore a dragon; Onager, a wild ass; Umbricius, a shady tree; Leo, a lion; Doleus, father and son, two casks; Herbacia, two baskets of herbs; and Porcula, a pig. Now it seems most probable that, since these emblems were used to indicate where a baker, a carpenter, or a tire-woman was buried, they would adopt similar symbols above ground, to acquaint the public where a baker, a carpenter, or a tire-woman lived.

We may thus conclude that our forefathers adopted the signboard from the Romans; and though at first there were certainly not so many shops as to require a picture for distinction,—as the open shop-front did not necessitate any emblem to indicate the trade carried on within,—yet the inns by the road-side, and in the towns, would undoubtedly have them. There was the Roman bush of evergreens to indicate the sale of wine;[10] and certain devices would doubtless be adopted to attract the attention of the different classes of wayfarers, as the Cross for the Christian customer,[11] and the Sun or the Moon for the pagan. Then we find various emblems, or standards, to court respectively the custom of the Saxon, the Dane, or the Briton. He that desired the patronage of soldiers might put up some weapon; or, if he sought his customers among the more quiet artificers, there were the various implements of trade with which he could appeal to the different mechanics that frequented his neighbourhood.

Along with these very simple signs, at a later period, coats of arms, crests, and badges, would gradually make their appearance at the doors of shops and inns. The reasons which dictated the choice of such subjects were various. One of the principal was this. In the Middle Ages, the houses of the nobility, both in town and country, when the family was absent, were used as hostelries for travellers. The family arms always hung in front of the house, and the most conspicuous object in those arms gave a name to the establishment amongst travellers, who, unacquainted with the mysteries of heraldry, called a lion gules or azure by the vernacular name of the Red or Blue Lion.[12] Such coats of arms gradually became a very popular intimation that there was

“Good entertainment for all that passes,—
Horses, mares, men, and asses;”

and innkeepers began to adopt them, hanging out red lions and green dragons as the best way to acquaint the public that they offered food and shelter.

Still, as long as civilisation was only at a low ebb, the so-called open-houses few, and competition trifling, signs were of but little use. A few objects, typical of the trade carried on, would suffice; a knife for the cutler, a stocking for the hosier, a hand for the glover, a pair of scissors for the tailor, a bunch of grapes for the vintner, fully answered public requirements. But as luxury increased, and the number of houses or shops dealing in the same article multiplied, something more was wanted. Particular trades continued to be confined to particular streets; the desideratum then was, to give to each shop a name or token by which it might be mentioned in conversation, so that it could be recommended and customers sent to it. Reading was still a scarce acquirement; consequently, to write up the owner’s name would have been of little use. Those that could, advertised their name by a rebus; thus, a hare and a bottle stood for Harebottle, and two cocks for Cox. Others, whose names no rebus could represent, adopted pictorial objects; and, as the quantity of these augmented, new subjects were continually required. The animal kingdom was ransacked, from the mighty elephant to the humble bee, from the eagle to the sparrow; the vegetable kingdom, from the palm-tree and cedar to the marigold and daisy; everything on the earth, and in the firmament above it, was put under contribution. Portraits of the great men of all ages, and views of towns, both painted with a great deal more of fancy than of truth; articles of dress, implements of trades, domestic utensils, things visible and invisible, ea quæ sunt tamquam ea quæ non sunt, everything was attempted in order to attract attention and to obtain publicity. Finally, as all signs in a town were painted by the same small number of individuals, whose talents and imagination were limited, it followed that the same subjects were naturally often repeated, introducing only a change in the colour for a difference.

Since all the pictorial representations were, then, of much the same quality, rival tradesmen tried to outvie each other in the size of their signs, each one striving to obtrude his picture into public notice by putting it out further in the street than his neighbour’s. The “Liber Albus,” compiled in 1419, names this subject amongst the Inquisitions at the Wardmotes: “Item, if the ale-stake of any tavern is longer or extends further than ordinary.” And in book iii. part iii. p. 389, is said:—

“Also, it was ordained that, whereas the ale-stakes projecting in front of taverns in Chepe, and elsewhere in the said city, extend too far over the King’s highways, to the impeding of riders and others, and, by reason of their excessive weight, to the great deterioration of the houses in which they are fixed;—to the end that opportune remedy might be made thereof, it was by the Mayor and Aldermen granted and ordained, and, upon summons of all the taverners of the said city, it was enjoined upon them, under pain of paying forty pence[13] unto the Chamber of the Guildhall, on every occasion upon which they should transgress such ordinance, that no one of them in future should have a stake, bearing either his sign, or leaves, extending or lying over the King’s highway, of greater length than seven feet at most, and that this ordinance should begin to take effect at the Feast of Saint Michael, then next ensuing, always thereafter to be valid and of full effect.”

The booksellers generally had a woodcut of their signs for the colophon of their books, so that their shops might get known by the inspection of these cuts. For this reason, Benedict Hector, one of the early Bolognese printers, gives this advice to the buyers in his “Justinus et Florus:”

“Emptor, attende quando vis emere libros formatos in officina mea excussoria, inspice signum quod in liminari pagina est, ita numquam falleris. Nam quidam malevoli Impressores libris suis inemendatis et maculosis apponunt nomen meum ut fiant vendibiliores.”[14]

Jodocus Badius of Paris, gives a similar caution:—

“Oratum facimus lectorem ut signum inspiciat, nam sunt qui titulum nomenque Badianum mentiantur et laborem suffurentur.”[15]

Aldus, the great Venetian printer, exposes a similar fraud, and points out how the pirate had copied the sign also in his colophon; but, by inadvertency, making a slight alteration:—

“Extremum est ut admoneamus studiosissimum quemque, Florentinos quosdam impressores, cum viderint se diligentiam nostram in castigando et imprimendo non posse assequi, ad artes confugisse solitas; hoc est Grammaticis Institutionibus Aldi in sua officina formatis, notam Delphini Anchoræ Involuti nostram apposuisse; sed ita egerunt ut quivis mediocriter versatus in libris impressionis nostræ animadvertit illos impudenter fecisse. Nam rostrum Delphini in partem sinistram vergit, cum tamen nostrum in dexteram totum demittatur.”[16]

No wonder, then, that a sign was considered an heirloom, and descended from father to son, like the coat of arms of the nobility, which was the case with the Brazen Serpent, the sign of Reynold Wolfe. “His trade was continued a good while after his demise by his wife Joan, who made her will the 1st of July 1574, whereby she desires to be buried near her husband, in St Faith’s Church, and bequeathed to her son, Robert Wolfe, the chapel-house, [their printing-office,] the Brazen Serpent, and all the prints, letters, furniture,” etc.—Dibdin’s Typ. Ant., vol. iv. p. 6.

As we observed above, directly signboards were generally adopted, quaintness became one of the desiderata, and costliness another. This last could be obtained by the quality of the picture, but, for two reasons, was not much aimed at—firstly, because good artists were scarce in those days; and even had they obtained a good picture, the ignorant crowd that daily passed underneath the sign would, in all probability, have thought the harsh and glaring daub a finer production of art than a Holy Virgin by Rafaelle himself. The other reason was the instability of such a work, exposed to sun, wind, rain, frost, and the nightly attacks of revellers and roisters. Greater care, therefore, was bestowed upon the ornamentation of the ironwork by which it was suspended; and this was perfectly in keeping with the taste of the times, when even the simplest lock or hinges could not be launched into the world without its scrolls and strapwork.

The signs then were suspended from an iron bar, fixed either in the wall of the house, or in a post or obelisk standing in front of it; in both cases the ironwork was shaped and ornamented with that taste so conspicuous in the metal-work of the Renaissance period, of which many churches, and other buildings of that period, still bear witness. In provincial towns and villages, where there was sufficient room in the streets, the sign was generally suspended from a kind of small triumphal arch, standing out in the road, partly wood, partly iron, and ornamented with all that carving, gilding, and colouring could bestow upon it, (see description of White-Hart Inn at Scole.) Some of the designs of this class of ironwork have come down to us in the works of the old masters, and are indeed exquisite.

Painted signs then, suspended in the way we have just pointed out, were more common than those of any other kind; yet not a few shops simply suspended at their doors some prominent article in their trade, which custom has outlived the more elegant signboards, and may be daily witnessed in our streets, where the ironmonger’s frying-pan, or dust-pan, the hardware-dealer’s teapot, the grocer’s tea-canister, the shoemaker’s last or clog, with the Golden Boot, and many similar objects, bear witness to this old custom.

Lastly, there was in London another class of houses that had a peculiar way of placing their signs—viz., the Stews upon the Bankside, which were, by a proclamation of 37 Hen. VIII., “whited and painted with signs on the front, for a token of the said houses.” Stow enumerates some of these symbols, such as the Cross-Keys, the Gun, the Castle, the Crane, the Cardinal’s Hat, the Bell, the Swan, &c.

Still greater variety in the construction of the signs existed in France; for besides the painted signs in the iron frames, the shopkeepers in Paris, according to H. Sauval, (“Antiquités de la Ville de Paris,”) had anciently banners hanging above their doors, or from their windows, with the sign of the shop painted on them; whilst in the sixteenth century carved wooden signs were very common. These, however, were not suspended, but formed part of the wooden construction of the house; some of them were really chefs-d’œuvres, and as careful in design as a carved cathedral stall. Several of them are still remaining in Rouen and other old towns; many also have been removed and placed in various local museums of antiquities. The most general rule, however, on the Continent, as in England, was to have the painted signboard suspended across the streets.

An observer of James I.’s time has jotted down the names of all the inns, taverns, and side streets in the line of road between Charing Cross and the old Tower of London, which document lies now embalmed amongst the Harl. MS., 6850, fol. 31. In imagination we can walk with him through the metropolis:—

“On the way from Whitehall to Charing Cross we pass: the White Hart, the Red Lion, the Mairmade, iij. Tuns, Salutation, the Graihound, the Bell, the Golden Lyon. In sight of Charing Crosse: the Garter, the Crown, the Bear and Ragged Staffe, the Angel, the King Harry Head. Then from Charing Cross towards ye cittie: another White Hart, the Eagle and Child, the Helmet, the Swan, the Bell, King Harry Head, the Flower-de-luce, Angel, the Holy Lambe, the Bear and Harroe, the Plough, the Shippe, the Black Bell, another King Harry Head, the Bull Head, the Golden Bull, ‘a sixpenny ordinarye,’ another Flower-de-luce, the Red Lyon, the Horns, the White Hors, the Prince’s Arms, Bell Savadge’s In, the S. John the Baptist, the Talbot, the Shipp of War, the S. Dunstan, the Hercules or the Owld Man Tavern, the Mitar, another iij. Tunnes Inn, and a iij. Tunnes Tavern, and a Graihound, another Mitar, another King Harry Head, iij. Tunnes, and the iij. Cranes.”

Having walked from Whitechapel “straight forward to the Tower,” the good citizen got tired, and so we hear no more of him.

In the next reign we find the following enumerated by Taylor the water-poet, in one of his facetious pamphlets:—5 Angels, 4 Anchors, 6 Bells, 5 Bullsheads, 4 Black Bulls, 4 Bears, 5 Bears and Dolphins, 10 Castles, 4 Crosses, (red or white,) 7 Three Crowns, 7 Green Dragons, 6 Dogs, 5 Fountains, 3 Fleeces, 8 Globes, 5 Greyhounds, 9 White Harts, 4 White Horses, 5 Harrows, 20 King’s Heads, 7 King’s Arms, 1 Queen’s Head, 8 Golden Lyons, 6 Red Lyons, 7 Halfmoons, 10 Mitres, 33 Maidenheads, 10 Mermaids, 2 Mouths, 8 Nagsheads, 8 Prince’s Arms, 4 Pope’s Heads, 13 Suns, 8 Stars, &c. Besides these he mentions an Adam and Eve, an Antwerp Tavern, a Cat, a Christopher, a Cooper’s Hoop, a Goat, a Garter, a Hart’s Horn, a Mitre, &c. These were all taverns in London; and it will be observed that their signs were very similar to those seen at the present day—a remark applicable to the taverns not only of England, but of Europe generally, at this period. In another work Taylor gives us the signs of the taverns[17] and alehouses in ten shires and counties about London, all similar to those we have just enumerated; but amongst the number, it may be noted, there is not one combination of two objects, except the Eagle and Child, and the Bear and Ragged Staff. In a black-letter tract entitled “Newes from Bartholomew Fayre,” the following are named:—