About This Book
The author analyzes the cultural shift from a primarily written, literal mode of communication toward visual, interactive, and transient media, and traces consequences for language, cognition, institutions, markets, education, science, design, politics and warfare. Beginning with semiotic foundations and the oral–written divide, the text explores how signs become language, how visualization alters thought and logic, and how market and labor dynamics reshape communicative practices. It concludes by imagining an interactive, networked future and urging institutional, educational, and design adaptations to negotiate emerging challenges.
About the Author
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